Combining SEO And Content Marketing For Maximum Results
Understand how SEO and content marketing can work together to get the best results for your business, and why you can’t have one without the other.
You may be one of many business owners who are curious to know the difference between SEO and content marketing, and why the two always seem to be spoken about in the same sentence. The truth is, they are inseparable, and always work best together. Consider them two peas in the same pod, and that pod (your business) needs all it can get to grow and flourish to reach its true potential. Keep reading, as we answer all your questions about content marketing for SEO.
WHAT IS SEO?
Search Engine Optimisation (SEO) is a digital marketing strategy that allows your website to appear in Google searches. When someone wants to search for something online they will type in a range of keywords (e.g. “NDIS provider Victoria). If you have those exact keywords in a similar order somewhere in your website, either on the homepage or in a blog, or a sub-heading, the internet crawlers will pick it up and voila, your website will appear on the search engine results page (SERP). The better your optimisation, the higher up in the results you will appear, and that’s the aim. Research shows that 75% of users will click on the first page of results, with 43.32% being more likely to click on the very first listing that appears. While there are many factors that determine how your page gets ranked, this shows that SEO really does matter!
WHAT IS CONTENT MARKETING?
Put simply, SEO is your roadmap, and content marketing is how you arrive at your destination. High quality content is one of the ways to get your website to appear higher in search results, and this content must be SEO optimised. If your content is really worth reading, it increases your chances of backlinks. This is when other websites link to yours, and this helps Google to see your site as a trustworthy source, so it will be pushed up in rankings. It’s recommended to update your website with fresh content such as blog posts that are posted regularly to keep you ahead of the competitors.
WHY YOU CAN’T HAVE ONE WITHOUT THE OTHER
Now that we’ve painted a clear picture of what SEO and content marketing are, it’s easy to see how the two work together. Like cookies and milk, they complement each other, and are just not that effective as separate entities. For example you could write a great blog post about the benefits your company’s service can bring to the community, but if it’s not SEO optimised, no one will see it. It’s also pointless having done your keyword research and implementing SEO if your website is not well-designed or the content is not well-written. People might find you, but they may not remain loyal customers if your content doesn’t give them something of value or if they notice that keywords have been stuffed into paragraphs and not used naturally. When used effectively together, content marketing and SEO can lead to more organic traffic, more inquiries, and ultimately, more sales!
WANT TO DRIVE MORE TRAFFIC TO YOUR WEBSITE? CONTACT US NOW!
If you’re looking for the best content marketing packages out there, contact 2Brownies today. Our skilled blog post writers will create SEO optimised content to appeal to your target market and drive more organic traffic to your site. With our industry experience and digital marketing expertise, we’ll help you achieve the right combination of SEO and content marketing to take your website to where it needs to be. Talk to our friendly team about our blog post packages.
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About the Author
Our General Manager, Vanessa, has a background as a business consultant and loves to share her experience and perspective with our clients and readers. If you have questions about your own small business, chat with Ness anytime on 1300 608 114 or
find Ness on LinkedIn.
Learn more about Vanessa
here.
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