Maximise Your Instagram Stories for NDIS Service Providers

In this blog post, we’d like to share our top tips and tricks to help you maximise your use of Instagram Stories as an NDIS Provider to engage with your audience in an authentic and friendly way that will help grow your business.

You might ask, why Instagram Stories? As one of the most popular social media platforms, Instagram is used daily by millions of people worldwide. With the Stories feature, businesses can quickly and easily share valuable, engaging content with their target audience. This is an excellent way for NDIS Providers to promote your NDIS supports without breaking the bank.

From our experience, Instagram Stories can be a powerful marketing tool when used effectively. The beauty of Stories lies in their flexibility and immediacy, allowing you to showcase quick snapshots of your business, share behind-the-scenes moments with your team, and even quickly gauge your audience's interests without investing tons of time and money in content creation.

Grab yourself a cuppa and let's dive into the world of Instagram Stories for NDIS Service Providers. There's no better time than now to explore this fantastic platform and empower your business to reach new heights!

One of the greatest things about Instagram Stories is the space it creates for creativity and experimentation. The informal and temporary nature of Stories encourages you to share fun, engaging and even quirky content with your followers. By connecting and interacting with your audience, you're ultimately working towards strengthening your brand as an NDIS Provider.

Here are some content ideas to get you started:

• Behind-the-scenes: Give your followers a glimpse of your day-to-day disability support services, your workspace, or the programs you’re hosting in the community. This builds a sense of trust and familiarity with your brand.
• Share participant testimonials: Proudly showcase positive reviews and feedback from your participants and their family. This not only builds credibility for your NDIS business but also helps people relate to the experience of your clients.
• Show your expertise: Share useful tips and information that positions you as an authority in disability support and the NDIS space.

Remember that the key to any social media content plan is balance. Mix and match different types of content and keep an eye on engagement – this will help you identify what resonates most with your followers.

To make the most of Instagram Stories as an NDIS Provider, you need a sizeable and engaged audience. Here are some strategies to expand your reach on Instagram and increase engagement:

• Use relevant hashtags: When you add hashtags to your Stories, they become discoverable in the Explore section of Instagram, which can make it easier for potential participants, their family and referrers to find you.
• Collaborate with other complementary NDIS Providers with a strong Instagram presence: Partnering with others in the disability sector can expose your brand to their audience which can result in gaining new followers. Be sure to pick partners that resonate with your target audience and fit your brand's values. Depending on the services you offer, you could potentially partner with SDA accommodation providers, Support Coordinators, Plan Managers or providers of mobility equipment etc.
• Engage with your audience: Respond to comments, messages and mentions from your followers. Show them that you value their opinions and are ready to help. This creates loyal followers and a sense of community around your brand.
  

Instagram Stories is your chance to stand out from the crowd of NDIS Providers. To effectively engage your target market, make it a priority to showcase what makes you different from others in the disability secgtor. Here are some tips to highlight your unique qualities as an NDIS Provider:

• Develop a consistent visual style: Use colours, fonts, and graphic elements that represent your brand and make it instantly recognisable to your followers.
• Share brand stories and values: Let your audience know what your brand stands for – this could involve sharing your business's founding story or highlighting your company's commitment to social responsibility and inclusion.
• Use polls and questions stickers: These interactive features can help you showcase your brand's personality while engaging and learning more about your audience's preferences and opinions. Ask questions related to disability support. For instance, polls and questions that seek input as to what types of capacity-building programs people would like to see, would be a great way to interact with your audience and gain valuable market insights.

There are many Instagram Story features that can greatly benefit you as an NDIS Provider. We recommend trying out these three features for starters:

• Highlights: This feature allows you to create curated collections of your best Stories and save them permanently on your profile. Organise your Highlights with different themes to give your followers quick and easy access to information they're most interested in (e.g., testimonials, support details, participant stories, FAQs).
• Live video: Go live to engage with your followers through real-time interaction. Use live video to showcase new NDIS accommodation, programs you’re offering to the community or host Q&As to answer questions, particularly if you’re an expert in a particular area of disability support services.
• Countdown stickers: Use these stickers to create hype around program launches, events or NDIS accommodation opening dates. Countdown stickers keep your audience excited and anticipating what's next for your business.

Maximising the potential of Instagram Stories can significantly boost exposure and engagement for you as an NDIS Provider. Implement these tips and tricks, and make sure to monitor your analytics – adjust your strategies according to your audience's preferences and engagement patterns.

At 2Brownies, we’ve seen our NDIS service provider clients achieve great results through Instagram Stories. If you’re an NDIS Provider that has a lot going on out in the community, it's time for you to step up and take advantage of this fantastic tool. Turn your Instagram Stories into a reliable and effective marketing platform for your brand and propel your NDIS business forward into new heights of success! Ask us about our social media packages today!