Making the Most of Google Business Profile for Local Disability Support Searches

If you're an NDIS Provider without a marketing team, you may feel like you're navigating the vast world of online advertising all alone. But don't worry - we're here to help! Here at 2Brownies, we've found that a Google Business Profile is an excellent tool that can help your NDIS business thrive by making it more visible in local searches.

So, why is a Google Business Profile so important, you ask? Well, it's all about helping people find you when they're searching for local disability-related services. Think of it as your own digital billboard that potential participants or referral partners pass as they're browsing the internet. The more accurate and attractive your listing is, the more likely it is that people will engage with your business!

In this article, we'll guide you through optimising your GBP listing to maximise your visibility, engage with local participants, and drive more traffic to your NDIS Provider website. 

The first step is claiming your business on Google, if you haven't already. But once that's done, the fun begins. We'll be providing you with some of our top tips to optimise your listing, including making the most of your business listing info, rocking those reviews, and transforming your listing into a swanky mini-website that showcases your NDIS business in the best light possible.

Not keen on trying to set-up and manage your Google Business Profile on your own? We offer expert Google Business Profile set-up and management services for NDIS Providers.

First things first - make sure your Google Business Profile has all the accurate information needed for people to find you. After all, you don't want clients showing up at the wrong address or calling a disconnected number. Take some time to update the following details for optimal local search results:



• Business name
• Contact information, including phone number and website
• Address (or Service Area if you don't have an office)
• Business hours and any seasonal variations
• Category (Disability Services and Support Organisation)

Additionally, don't forget to add a captivating business description that highlights your unique selling points, and enhances your connection with prospective participants.

This is so important and something we are passionate about. As an NDIS Provider, the sooner you are able to move away from using stock images (either on your website or your Google Business Profile) the better. We all love a good photo, don't we? When it comes to your business listing, attractive images not only build trust but also give people a sneak peek into what they can expect when dealing with your team. This is super important, as disability support services are built on relationships and trust. Plus, it's an excellent way to show off your brand's personality! 

Upload high-quality images of your team, as well as share some activity-related images (such as the programs you run, the conferences you attend etc.) to let participants and referrers know you're the real deal. And remember to keep them up-to-date as often as possible.

Supports In Sync is a 2Brownies client who does an excellent job of keeping their Google Business Profile updated with great images:

Reviews are absolutely vital when it comes to garnering trust and attracting new participants. After all, it’s much easier for people to trust others' experiences with you as an NDIS Provider than merely reading an impersonal sales pitch. So, don't be shy about asking your satisfied participants (and their family) for reviews or testimonials. Having a handful of positive reviews can make a world of difference to client perceptions.

But what about negative reviews? Honestly, they're a part of life, and every business gets them occasionally. The key is to address them professionally, apologise for their experience, and offer solutions to make things right. Showing that you care goes a long way in building loyalty and trust.

(And if you’re a 2Brownies client and have great reviews on your GBP – send them our way! We’d love to update your website with fresh reviews as often as possible)

This is a brilliant opportunity to transform your listing into a mini-website in its own right. Share news, updates, events, or upcoming programs to keep your audience engaged and informed. Plus, with that extra bit of content, Google will perceive your business as active and trustworthy in the disability sector, which may result in higher rankings.

While creating these posts, focus on offering value to your target audience. From informative blog links to tips on NDIS-related supports, provide content that will keep people coming back.

By now, we hope you're feeling inspired and confident about optimising your Google Business Profile. Remember, the name of the game here is being visible in local searches, connecting with potential participants, their families and referrers, and driving more traffic to your business. 

At 2Brownies, we specialise in empowering NDIS Providers with digital marketing strategies that help them thrive. So, if you need a helping hand, don't hesitate to book a time to chat with our General Manager, Ness. For NDIS Provider Website Packages or Google Business Profile set-up and management, contact us today!